Links that are pointed to your website are important for 2 major reasons: 1. The links will drive more traffic to your website. 2. The major search engines will determine that if there is a high quantity of links that point to your site with your keyword phrase in the text, then you must be an important site for that keyword phrase. Building incoming links to your website is the most important step you can do to increase your organic search engine rankings and boost your rankings on the major search engines for your website.

Link popularity is proving to be the deciding factor on what will or will not rank well on all major search engines and directories. The more links pointing to a website, the more important it is assumed to be. Each website that links to yours is like a vote, stating that your website is important to the net. The more inbound links from other sites you have, the better. Exchanging links is the #1 priority on the list when it comes to search engine optimisation.